Objectives

Aktiva: Jurnal Manajemen dan Bisnis aims to advance scholarly knowledge and promote the development of management theory and business practices through the publication of original, rigorous, and relevant research. The journal provides an academic platform for researchers, academics, business professionals, managers, entrepreneurs, and policymakers to disseminate empirical findings, theoretical analyses, and interdisciplinary studies that contribute to a deeper understanding of management and organizational performance.

The journal seeks to encourage research that addresses contemporary managerial challenges, supports evidence-based decision-making, and promotes innovation, competitiveness, and organizational sustainability. It also aims to foster scholarly dialogue on strategic management, entrepreneurship, marketing, finance, human resource management, organizational behavior, information systems, and business operations. By connecting theoretical insights with practical applications, the journal aspires to contribute to effective management practices, responsible business development, and sustainable organizational growth across private, public, and nonprofit sectors.

Scope

Aktiva: Jurnal Manajemen dan Bisnis welcomes original empirical research articles, theoretical studies, literature reviews, and interdisciplinary contributions addressing management and business issues. The journal covers, but is not limited to, the following areas:

1. Strategic Management — Corporate strategy, competitive advantage, strategic decision-making, business performance, organizational development, and strategic planning.

2. Marketing Management — Consumer behavior, purchasing decisions, repurchase intention, brand awareness, brand loyalty, brand equity, customer satisfaction, and integrated marketing communication.

3. Human Resource Management — Employee performance, recruitment and selection, training and development, compensation, career development, employee engagement, and talent management.

4. Organizational Behavior and Leadership — Leadership styles, organizational culture, organizational commitment, employee motivation, job satisfaction, teamwork, and organizational citizenship behavior.

5. Financial Management and Accounting — Corporate finance, investment decisions, financial performance, financial management practices, accounting systems, and financial reporting.

6. Entrepreneurship and Small Business Development — Entrepreneurial intention, business innovation, business models, startup development, small and medium-sized enterprises, and entrepreneurial strategy.

7. Operations and Supply Chain Management — Operations strategy, production management, supply chain coordination, logistics, service quality, process improvement, and operational efficiency.

8. Business Information Systems and Digital Transformation — Information systems management, e-commerce, digital business models, online consumer trust, digital marketing, and technology adoption in organizations.

9. Innovation and Technology Management — Product and service innovation, technology adoption, innovation strategy, digital transformation, and the management of organizational change.

10. Organizational Performance and Business Sustainability — Organizational effectiveness, business continuity, corporate social responsibility, sustainable business practices, risk management, and long-term organizational resilience.

11. Public and Nonprofit Management — Management practices, leadership, service quality, accountability, and organizational performance in public institutions and nonprofit organizations.

12. Managerial Decision-Making and Interdisciplinary Research — Managerial and consumer decision-making examined through economics, psychology, sociology, mathematics, statistics, and other relevant disciplines.

The journal welcomes quantitative, qualitative, and mixed-methods research, including survey studies, case studies, field and laboratory experiments, and other methodologically rigorous approaches. Submissions should establish a clear connection to management theory or practice, demonstrate scholarly originality, and offer meaningful implications for managerial decision-making, organizational development, or business performance.

The journal encourages contributions that combine theoretical depth with practical relevance and that advance understanding of management across different organizational contexts, industries, and institutional environments.